Marketing automation for a Korean beauty brand

Overview

“With Love, from Korea’s Finest Green Tea Garden”

Our client is a Beauty Product eCommerce Company, the core eCommerce business of the holding company founded in 2003. To achieve the aim of sharing the unprecedented beauty benefit of indigenous Korean botanical - green tea with the world, the brand is now available in five countries around the globe.

To keep up with rapid growth and changes, the Korean Beauty eCommerce brand has come to us with the aim of optimizing its eCommerce marketing automation to engage customers.

Challenges 

With the continuous expansion of businesses, the brand is facing an increase in data as well as customer bases. This not only leads to a need to change sales and marketing management systems, but also presents great opportunities for businesses to deliver a better customer experience as well as attract new customers through marketing automation, targeted marketing, and personalization. 

In their journey of expansion, they have enhanced a diverse sales system and channels, hence facing huge challenges in data integration across channels for omnichannel eCommerce marketing automation.

Solutions -  An integration of Magento and Salesforce Marketing Automation

Keeping their goals regarding marketing optimization in mind, the DevCore team brought a senior marketing consultant and one marketing administrator to accompany our client and development team, which brings the best value and expertise approach for our clients.
DevCore has effectively handled its complex data system through the integration of Magento and Salesforce Marketing Cloud, which allows automated marketing flows, including email marketing automation, Kakao Talk, and SMS custom activities.
In addition, we built a real-time report and dashboard to track all the sales and marketing activities for optimization and data-driven decision-making.